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Google Analytics 4 Shopify Setup
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3min

Add Additional Conversions to Google Analytics 4

Google Analytics 4 will automatically track purchases as conversions. But , often, we want to flag a key event or two higher in the funnel as a conversion. Here's how to flag the add to cart event as a conversion in GA4.

Click the Admin gear icon menu on the left.

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Click "Conversions".



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As you can see, purchase events are flagged as conversions by default. To flag add to cart events click "New conversion event",



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Enter "add_to_cart" and click Save.



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You can see all available events in the Notion Google Analytics 4 template here. 



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Updated 13 Mar 2023
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